Florida Keys Tourism Council Seeks Advertising and Web Development Services Providers
The Monroe County Tourist Development Council (TDC), the organization responsible for marketing Florida Keys & Key West tourism, is conducting a nationwide search seeking separate responses to requests for proposals (RFPs) for advertising and website development services, to market the 125-mile-long island chain.
Successful bidders must demonstrate a “complete understanding of both the domestic and international tourism economy across multiple market segments,” according to TDC officials.
The new 3-year contracts are set to begin March 1, 2025.
Bidders can submit responses for either or both contracts as well as optional work listed in the scope of services for each agreement.
A three-person committee is to review RFPs and select successful bidders. Committee members are to be a TDC board member, a Keys community representative and an executive from Visit Florida Keys, the TDC’s operating organization.
Deadlines to submit bids for the RFPs are Thursday, Dec. 19, at 3 p.m. ET for website development services; and Thursday, Jan. 9, 2025, at 3 p.m. ET for advertising services.
Kara Franker and Heidi Barfels, Visit Florida Keys’ CEO and vice president of marketing and communications respectively, are to oversee implementation of the service contracts.
Both executives are recent additions to the Visit Florida Keys team and are active members of Destinations International, the global association for destination professionals.
Details on the RFPs are available at https://monroecounty-fl.bonfirehub.com/opportunities/163096 for the advertising contract and https://monroecounty-fl.bonfirehub.com/opportunities/162693 for the web development contract.
Bidders should submit questions as directed in the RFPs or to Ammie Machan at ammie@fla-keys.com or by calling 305-296-1552.
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ABOUT THE FLORIDA KEYS & KEY WEST
The Florida Keys & Key West is a premier getaway destination located at the southernmost tip of Florida and the continental United States. The Keys stretch over 125 miles connected by 42 bridges and bordered by the Atlantic Ocean and the Gulf. Discover the spectacular array of diverse activities offered in the Florida Keys like fishing, diving, natural wonders, fine dining and cultural heritage. From large resorts, secluded waterfront hideaways and courtyard guest houses, visitors can uncover the perfect place for their vacation. Restoration, renovation and preservation have become a way of life in the Florida Keys. Whether you’re driving or flying into the Keys, one thing is for sure: there’s simply no place quite like it. Want more reasons to visit The Florida Keys & Key West? Get inspired at visitfloridakeys.com and follow us @thefloridakeys on social media.
MEDIA CONTACTS
Mary B. Haban
Senior Director of Public Relations
Visit Florida Keys & Key West
(305) 394-3142
Visit Florida Keys & Key West PR Agency Team (TURNER)