The Keys to Selling the Florida Keys
Visit Florida Keys & Key West Relaunches Key Lime Academy with Fresh Destination Insights, Sales Resources and Itinerary Inspiration
FLORIDA KEYS (July 21, 2026) – Every traveler is different. Every Florida Keys vacation should be too. That's the idea behind the reimagined Key Lime Academy from Visit Florida Keys & Key West. The enhanced training program equips travel professionals with the destination knowledge they need to confidently match clients with the right island and turn inquiries into even more bookings.
From destination insights and itinerary inspiration to insider tips and practical sales tools, the recently relaunched Key Lime Academy helps travel advisors not only sell with confidence but deliver vacations their clients will remember for a lifetime.
The self-paced, online certification program is organized by region…giving advisors a deeper understanding of what makes each district unique. From Key Largo, to Islamorada, Marathon, to the Lower Keys and Key West, advisors get an in-depth look into the islands’accommodations, transportation options, accessibility offerings, signature experiences, seasonal travel opportunities and hidden gems.
Upon completing the program, advisors earn the designation of Conch-Star Specialist, recognizing their expertise in planning and promoting travel throughout the Florida Keys & Key West. Graduates also receive access to curated itineraries tailored to a variety of traveler interests, including families, couples, honeymooners, adventure seekers, solo travelers and active adults. The designation signals an advisor's ability to recommend the right island, experiences and pace of travel while showcasing a deeper understanding of one of Florida's most diverse destinations.
"As travelers continue seeking authentic, personalized vacations, travel advisors remain one of our most valuable partners in helping them discover everything the Florida Keys & Key West have to offer," said Ed Simon, Chief Operating Officer and Executive Vice President of Visit Florida Keys & Key West. "The reimagined Key Lime Academy gives advisors destination expertise can immediately put into play to create unforgettable client experiences that grow their business."
Travel advisors interested in earning the Conch-Star Specialist Designation can enroll at www.KeyLimeAcademy.com.
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The relaunched Key Lime Academy from Visit Florida Keys & Key West is a self-paced online certification program designed to help travel advisors learn more about the island chain and match clients with the right Florida Keys vacation experience. Advisors who complete the program earn the Conch-Star Specialist designation. (Graphic courtesy of Visit Florida Keys & Key West)
The Key Lime Academy website gives travel advisors access to destination training, itinerary ideas, insider tips, promotional materials and sales resources for the Florida Keys & Key West. The relaunched program is organized by region, with information about Key Largo, Islamorada, Marathon, the Lower Keys and Key West.(Screenshot courtesy of Visit Florida Keys & Key West)
ABOUT THE FLORIDA KEYS & KEY WEST
The Florida Keys & Key West is a premier getaway destination located at the southernmost tip of Florida and the continental United States. The Keys stretch over 125 miles connected by 42 bridges and bordered by the Atlantic Ocean and the Gulf. Discover the spectacular array of diverse activities offered in the Florida Keys like fishing, diving, natural wonders, fine dining and cultural heritage. From large resorts, secluded waterfront hideaways and courtyard guest houses, visitors can uncover the perfect place for their vacation. Restoration, renovation and preservation have become a way of life in the Florida Keys. Whether you’re driving or flying into the Keys, one thing is for sure: there’s simply no place quite like it. Want more reasons to visit The Florida Keys & Key West? Get inspired at visitfloridakeys.com and follow us @thefloridakeys on social media.
MEDIA CONTACTS
Mary B. Haban
Senior Director of Public Relations
Visit Florida Keys & Key West
(305) 394-3142
Visit Florida Keys & Key West PR Agency Team (TURNER)