VISIT FLORIDA, VISIT FLORIDA KEYS & KEY WEST AND 'WHEEL OF FORTUNE' ENCOURAGE VIEWERS TO ‘LIVE MORE FLORIDAYS’
Key West, Fla. (October 8, 2025) – VISIT FLORIDA is partnering with Wheel of Fortune to feature five Florida destinations during a “Live More Floridays”-themed week of shows that will air October 13-17, 2025.
The destinations featured in the shows are Pensacola, Kissimmee, Tampa, St. Pete-Clearwater and the Florida Keys and Key West. Fans can watch the show and enter the bonus round puzzle at wheeloffortune.com for the chance to win one of five Florida vacations.
VISIT FLORIDA’s “Live More Floridays” brand campaign inspires travelers to see the Sunshine State through a fresh lens. While many visitors already know Florida—often through its iconic theme parks and world class beaches—this campaign invites them to look beyond the expected and explore new parts of the state.
“With a reach of 8 million per episode, working with Wheel of Fortune brings our ‘Live More Floridays’ campaign into millions of homes across the country each night,” said Bryan Griffin, President and CEO of VISIT FLORIDA. “We hope to inspire viewers to seek out ‘Floridays’ for themselves with a visit, and we are also proud to offer tremendous value to our local destination partners by hosting these episodes together.”
Being featured on one of the top-rated syndicated game shows on television, isn’t just about viewers or national exposure, for The Florida Keys & Key West, it is a strategic step to build an even broader base of Keys’ loyalists. Through exciting engagement and aspiration, the episode will position the Keys as a dream vacation to Wheel of Fortune’s dedicated legion of fervent fans.
“This is a great opportunity to put the Florida Keys in front of millions of viewers in a fun and engaging way,” said Kara Franker, president and CEO of Visit Florida Keys/Monroe County TDC. “We’re excited to share what makes our destination truly unforgettable.”
Wheel of Fortune airs weeknights (check your local listings). New episodes of Wheel of Fortune will also stream on Peacock, Hulu, and Hulu on Disney+ in the United States and Crave in Canada the day after their premiere in syndication. The latest five episodes will be available to stream anytime. More information can be found at www.wheeloffortune.com.
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The “Live More Floridays” puzzle is revealed on the set of Wheel of Fortune. VISIT FLORIDA has partnered with the hit game show to showcase five destinations — Pensacola, Kissimmee, Tampa, St. Pete-Clearwater, and the Florida Keys & Key West — during a special “Live More Floridays”-themed week airing Oct. 13–17, 2025. Viewers can tune in for a chance to win Florida vacations and discover what makes the Sunshine State unforgettable.
ABOUT THE FLORIDA KEYS & KEY WEST
The Florida Keys & Key West is a premier getaway destination located at the southernmost tip of Florida and the continental United States. The Keys stretch over 125 miles connected by 42 bridges and bordered by the Atlantic Ocean and the Gulf. Discover the spectacular array of diverse activities offered in the Florida Keys like fishing, diving, natural wonders, fine dining and cultural heritage. From large resorts, secluded waterfront hideaways and courtyard guest houses, visitors can uncover the perfect place for their vacation. Restoration, renovation and preservation have become a way of life in the Florida Keys. Whether you’re driving or flying into the Keys, one thing is for sure: there’s simply no place quite like it. Want more reasons to visit The Florida Keys & Key West? Get inspired at visitfloridakeys.com and follow us @thefloridakeys on social media.
MEDIA CONTACTS
Mary B. Haban
Senior Director of Public Relations
Visit Florida Keys & Key West
(305) 394-3142
Visit Florida Keys & Key West PR Agency Team (TURNER)